Saturday, 20 February 2010

Analysis of Kerrang's double page spread


Colour: The main colours used are black and white which clearly stand out on eachother as they are a complete contrast. Black is sterotypically associated with indie/rock which is why it has been used on these pages. There are also elements of red and yellow which add vibrancy and therefore make the page look more interesting. As the rest of the page is quite plain, the use of red and yellow vividly stand out. Overall, the black and white make the double page spread edgey and serious but the elements of red and yellow make it young and quirky.

Design: It is very common for the main image to be surrounded by the text. However, on this double page spread the image takes up the whole of one page and then the text is on the other. The thing that clearly connects the two pages is the use of the border. The border does not split down the middle of the page which shows the two pages are connected. The border is in a ripped, jagged style which shows roughness and unneatness. This makes the page more quirky and modern. This reflects the genre and the young target audience. 'Meet the band' is in a unique, edgey style which relates well to the rock genre. The title is in slanted, bold capitals where each letter is tilted in different positions illustrating originality and fun. It rebels against the usual straight text which reflects Greenday's rebellious and unique image. The rest of the text is in a more formal font style making it easy to read and looking completely different to the rest of the text. Each piece of text has a different font style but they all fit in well creating a busy but somewhow still neat appearance.

Image: The only image is a large one of Billie Joe Armstrong, the lead member of Greenday. The majority of Kerrang readers will recognise him as he is a 'legend' but to make it clear next to him is his name in a very large font. The image is a long shot making it able to see his whole body and it dominates the page. The image is surrounded with a border with tape on it which again illustrates roughness as tape is usually used to mend things or put things back together.

Pose, hair, style, make-up: Billie Joe has a very powerful pose that dominates the whole of the page, reflecting his powerful position in the band, the main member. He has a plaim expression which relates to the laid back, cool attitude of rock. It would be unusual for a rock band to smile as it would ruin their image of being cool. His expression makes him come across quite sexy and mysterious aswell. The majority of his clothes follow a theme of black which is associated with rock and they make him stand out on the contrasting white background. You can slightly see his red socks shows his fun side and is a complete contrast to his plain facial expression. Greenday are well known for their laid back attitude, not taking life too seriously and living life to the full so showing his red socks shows he actually has a fun personality outside of his passion for music. Billie Joe makes a boring suit quite trendy by having an out of place tie, studded belt, skinny short jeans and casual shoes. The target audience will think he's cool and aspire to be like him. Greenday are well known for being role models as they are seen as 'legends'. Billie Joe's rough, dishevelled hair again creates a trendy and laid back attitude. You can slightly see his tatoos on his wrist which again the target audience would see as trendy. This contrasts to his smart jacket, tie and shirt combination. This again illustrates their uniqueness and rebellious attitude towards conventional things.

How are words used? The title of Billie Joe Armstrong takes up half of one page making it clear who the story is about and it doesn't leave a lot of space for the rest of the text. There isn't a lot of text but this page is only supposed to be a little summary of meeting the band because most readers are probably already very familiar with Greenday. By using 'Billie Joe Facts' it outlines important facts in a small space which gets to the point. The use of 'The boss...' relates to Billie Joe's position and again gets to the point with only a few words. Without even reading the text you know that he is the main member of the band. The text is then separated by a scribbly line which realtes the the scribbly handrwriting style used on the front cover and contents page. The rest of text is alligned in neat columns creating a neat appearance which is easy to read. Parts of the texts are highlighted in yellow to show they are interesting and important parts. A large letter to start off the text is very common but this 'A' is quite unique as it's on a red patch that vibrantly stands out as it the biggest element of red used.

Language: By reading the article you can see that a very laid back, informal language style is used which makes the article easy to understand and the readers can realate to it as they are not intimidated. You also get a very clear sense of humour from the band, especially on one of the highlighted sections. For example it is talking about Billie Joe's fondness of hair dye and if it extends to the contents of his underwear, by asking him if 'the carpet matched the curtains' to which he answered 'Actually I'm running hardwood floors.' This shows that the band have a fun personality which is seperated from their serious passion towards their music which is also made clear in this article. For example his music represents to him as 'ultimate freedom and a sense of individuality.' The title 'meet the band' is very simple and straight to the point, eliminating any confusion. This straight forwardness language runs through all the text used on the double page spread. A short quote, 'punk has always been about doing things our own way' has been used to outline Billie Joe's attitude and passion towards music. It is a powerful and blunt statement that subtlely persuades readers to read the whole article.

Overall impression: This double page spread gives you a brief but informative summary about the lead member of Greenday, Billie Joe Armstrong. The title does what it says, 'meet the band'. Overall, these pages create a modern, edgey, simple impression that will attract the young target audience, definitely Greenday fans. The pages include a lot of unique features such as the font styles used, highlighted sections, use of fake tape and a brief fact file. Even though the double page spread is youthful and quirky, it still looks professional and classy with the use of colours and neat structure of text.

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