Saturday, 6 February 2010

Anaylsis of Q's contents page


Colour: The colour scheme of the contents is inkeeping with the scheme for the front page, red, black and white. The most dominationg colour is red which adds vibrancy and passion to the page. The masthead, Q has always been red so the use of it in the contents relates to their famous logo. When regular readers look at the contents it will unconciously trigger in their head that the colour red is associated with Q. The colour scheme creates a vibrant mood but is still classy and sophisticated.

Design: The contents spreads over two pages which gives the impression that a lot is going to be included in the magazine. It shows the readers will get a lot for their money, their purchase is worthwhile. Everything is on a clean white background which makes all of the other elements stand out vividly. The writing is in a structural order surrounding the images whilst the images seem to be packed together overlapping eachother. A lot of information is placed in a small place but it still looks professional. It is far more interesting than having a neat row of precisely placed images. The overlapping style adds youth and fun. The words keep in theme with the colour scheme of red, black and white but the numerous images include all different colours. The clash of colours actually work and it makes it the contents page stand out more. All of the text is in quite a formal style, similar to times new roman. This illustrates that the target audience is more mature compared to young, modern magazines such as NME and Kerrang.
Images: There are a lot of images used in the contents to show you the different stories. Instead of writing the stories, the images have been labelled with a page number. This means they didn't have to list every page which would be very long and dull as Q is a big magazine. This makes the contents far more interesting and unique. Obviously the largest image is of Cheryl Cole as she is the main feature of this edition. She dominates the majority of the first page with a sexy pose that will attract the target audience. She is seen to be wearing dark reavealing clothes with slits, studs and spikes which create a dangerous, dark, edgy mood. This emphasises the genre indie/rock. Interestingly, it is the only image that is in black and white which stands out and clearly shows it is the main feature. There is also an image of the front cover which again reminds us of the focus on Cherly Cole. The images are completely different to one and another, mainly due to the difference in age. There are several images of bands with the use of guitars emphasising the genre rock. But there are also images of older people including Dean Martin. This shows the range of the audience and that the main target audience is likely to be of an older age because a lot of young people will not recognise Dean Martin or Holly Johnson. The images express the different generations of rock.

How are words used? The word contents really stands out as it is large and is the only text on a red background. Issue 283 is also very large which shows how the long the magazine has been around for, percieving a impressive and professional view. There is a lot of text used in the contents which again relates back to the main target audience, and older audience. A younger audience would not be interested in words and more about the images and music itself. The amount of writing shows the large content of the magazine. The text is in a quite structured order. On the first page, the text is all the features and on the second page it shows the regulars and the Q review. This structure makes it easy to know what is inside and what category it fits into. The large page numbers on the images again make it very clear where everything is. Every heading is boldly underlined in red which seperates the story and makes the page look quite classy and sophisticated. Again it is inkeeping with the colour scheme. The headings itself are in bold and capitals which make it clear they are the stories. They are then followed with a brief description of what the story includes.

Language: The headings are short and straight to the point making it clear what the article is about. By emphasing the regular features of the magazine by actually stating 'regulars', it creates a more initimate feeling between the reader and magazine. It relates to the audience aswell as some of them are seen to be regulars. There is use of exciting words such as 'special!' which is actually isolated from the rest of the text as it is in a red font, making it look important and interesting. The language is a bit more high class than everyday words but it's not to the exteme that it makes the magazine intimidating. It is just outlining that they are targeting a more mature, older audience and that it may not be to the taste of younger rock fans that usually read magazines like NME or Kerrang.

Overall impression: The contents pages show a lot of things happening in a small space but still manage to create a sophisticated look due to the neat structure of the text and the use of colours. The contents pages give a very good indication that a lot is going to be included in the magazine and that readers will definitely get more than what they paid for. The images show different generations which enables the magazine to be attracted by a wide audience. However, it is specifically targeted at a more mature audience and the classy, sophisated appearance of these pages reflect the personality of the readers. Also the contents pages emphasises the passion of rock which again relates to the target audiences music view.

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