Target Audience

This is Charlie and she is an example of my target audience. She is 17 years old and lives in the inner city of London. She really enjoys the loudness and chaos of a busy city. She is currently doing an art & media course at college as she really enjoys both lessons and has a creative personality.

On an average day she dresses for comfort and simplicity, such as wearing skinny jeans or leggings with a baggy top. However she brings a sense of uniqueness to her style and still looks fashionable. You could say she can be quite tom-boyish but when it comes to going out at night with her friends, she likes to dress up like most girls. She loves a good pair of high heels and statement jewellery. Her favourite shops are Topshop, All Saints and she also finds a few good buys online on Asos. She is not embarassed about shopping in charity shops either as it means knowone else will have the exact same clothes as her. Originiality is very important to her and she occasionally finds a lot of inexpensive, vintage style buys.

Charlie has a big passion for indie/rock music. She religiously attends the Reading Festival every year with a large group of friends. She also goes to a lot of gigs in the rest of the year which mostly consist of not well known artists that are making their way up in the industry. Her other favourite artists include Kasabian, Muse, Florence & the Machine, Kings of Leon, Paramore, Artic Monkeys, classic legends Greenday and many more. However, Charlie is open to other genres of music such as RnB, Dance and Pop as she loves something to dance to. She has a secret love for Lil Wayne's music since he has had a more edgey, rocky style.

Charlie is an outgoing person so it is more common for her to be out than at home. However, when she is home she likes to watch programmes such as Skins, Friends, Scrubs, Never Mind the Buzzcocks and other humourous programmes. Charlie would much rather watch a clever, well written and made thriller that makes you think rather than a soppy 'chick flick'.

Charlie is a perfect example of my target audience as she is a fashionable, quirky teenager that is passionate about music. I want to create a young, modern, unique magazine that will attract a person that has those features to their personality and style. I want my magazine to emphasise youth and rebellion which reflects the genre rock.