Colour: The main colours used in the front cover are black and white. There are also elements of red, green and silver. There is the stereotypical view that black and white are associated with indie/rock and because of this are often used on front covers of music magazines. They also contrast to eachother so it makes the images and words stand out. The elements of red add vibrancy and make the front cover look more interesting. The elements of green obviously relate to the band in the main feature, greenday. Combining all these colours it creates a vibrant, quirky young mood that reflects the genre rock itself and Kerrang's target audience, teenage hardcore rock fans.
Design: On most magazine front covers the words surround the image but as the image stretches across the whole of the page, the text is on top of the image. The image is mainly black which means even though the text is on top of it, it is still clear due to the contrast of colours. The masthead is in a metallic loud silver font with cracks in it and patches in areas. This gives a young, edgy, quirky style to the magazine. Also the masthead has this cracked style for every magazine so it is inkeeping with the theme but the only difference is that it is in a silver colour. They have done this to separate it from usual editions because it's a special edition. The cover line for the main feature is a style of bubble writing roughly coloured in white. It is trying to give an impression of an hand drawn effect. The line underneath also looks hand written. The rough and unique style reflects the rock genre and the band itself greenday. There is also sruffy hand written style text behind the main image on a white background. This again emphasises youth and uniqueness very similar to the genre rock.
Images: The main image is a mid shot of the band Greenday. They are a typical rock band that the target audience will recognise and enjoy their music. The target audience for Kerrang will classify Greenday as 'legends' which is why Kerrang has used them as the main feature for their special legends edition. Greenday are very popular which means they have a lot of people that aspire to be like them, especially the main target audience. Greenday have been around for 20 years which means this could possibly attract an older audience aswell.
Pose, style hair, make-up: Billie joe (band member in the middle) obviously stands out as he is seen to be infront of the other two band members. This is because he is the leader of the band and due to this is the most famous out of the three. He also stands out due to his big jet black hair, white skin and dark make-up round his eyes. This style is usually associated with a person into hardcore rock music so Billie joe relates to the target audience. You can see that he has his hands pushed down on the top of his legs which gives an impression that he is leaning forwards. He seems closer than the other two members because of this and also his face is larger. This attracts the audience as this creates a more intimate feeling. Billie joe has a very plain expression which creates a mysterious mood and he actually looks quite attractive when doing this. He is definitely more attractive than the other two band members but they are 'legends' so the target audience is more interested in their music than their appearance. The band member on the left has a funny, sarcastic expression which shows the humour of the band and a very laid back attitude. The band member on the right has a very serious expression with his arms folded creating a powerful impression of the band. Having a mid shot of the band enables us to see that they're all in black and leather which again is related to the genre rock and the target audience. Even though they are wearing similar things they all have unique features which makes them stand out. Rock is known for uniqueness which means it is unlikely for all memebers of a rock band to have the same look. Overall, the band gives an impression of a young, cool, laid back style which a lot of the teenage fans will look up to.
How are words used on the cover? There is only text about greenday on the cover so you cannot tell who or what else is going to be included in the magazine, However, greenday are popular enough for the audience to buy the magazine solely for them without knowing who else is in it. There is not a lot of text used on the front cover as the main image dominates the cover. The longest line being 'How three punks took over the planet!' explains that there story and journey is going to be explained inside. The words are in capitals which make it stand out and specifically three punks as it's in bold. Underneath that are short but straight to point statements talking about stories, interviews and photographs, all emphasised with exclamation marks. Using exciting words makes the statement more powerful and interesting. For example stories would be quite boring by it self but by saying 'Untold stories!' makes it so much more attractive. This is the same for using words such as classic and exclusive. Kerrnag has used a very clever technique by writing Greenday's well known songs behind the image in a hand written style. The target audience will immediately recognise they are their songs and again it emphasises them as 'legends' due to the amount of their well known legendary songs. There are several plugs on the page which stand out and attract the audience mainly because the text is on vibrant colours. This magazine would definitely stand out on a shelf due to the large text, large image and clash of harsh and vibrant colours.
Language: The strapline at the bottom expresses how you can 'win a greenday platinum disc!' which is a persuasive way of attracting readers. Greenday fans would ovviously want to win this so it is making their purchase even more worthwhile, they are getting more for thier money. The audience will clearly be able to see this as it is in capitals and the white text stands out on the bright red background. The language is blunt and bold so gets to the point clearly. The words used are in an everyday style of language which doesn't make the magazine seem intimadating and the target audience can relate to it. There is not a lot of words used but in fact they don't need to use a lot of words because the target audience isn't interested in them. They are entirely focused on the band itself and their music. It would be pointless using a lot of words because it wouldn't attract the target audience.
Overall impression: Kerrang has a very specific audience of hardcore rock lovers so they make it clear on this front cover that any other type of music fans would not be very interested in this magazine. I think this magazine front cover is great and will certainly attract a lot of readers mainly due to Greenday. The legends themselves give a good indication of what is going to be included in this special legends edition. They are a perfect band to attract readers for this special edition. The front cover gives off a very loud and powerful impression much like the genre rock itself. The clash of colours and amount of different things happening on the page actually works and would definitely stand out on a shelf. Overall this front cover creates a quirky, loud and unique impression that addresses a young and cool audience that are passionate about rock.
Design: On most magazine front covers the words surround the image but as the image stretches across the whole of the page, the text is on top of the image. The image is mainly black which means even though the text is on top of it, it is still clear due to the contrast of colours. The masthead is in a metallic loud silver font with cracks in it and patches in areas. This gives a young, edgy, quirky style to the magazine. Also the masthead has this cracked style for every magazine so it is inkeeping with the theme but the only difference is that it is in a silver colour. They have done this to separate it from usual editions because it's a special edition. The cover line for the main feature is a style of bubble writing roughly coloured in white. It is trying to give an impression of an hand drawn effect. The line underneath also looks hand written. The rough and unique style reflects the rock genre and the band itself greenday. There is also sruffy hand written style text behind the main image on a white background. This again emphasises youth and uniqueness very similar to the genre rock.
Images: The main image is a mid shot of the band Greenday. They are a typical rock band that the target audience will recognise and enjoy their music. The target audience for Kerrang will classify Greenday as 'legends' which is why Kerrang has used them as the main feature for their special legends edition. Greenday are very popular which means they have a lot of people that aspire to be like them, especially the main target audience. Greenday have been around for 20 years which means this could possibly attract an older audience aswell.
Pose, style hair, make-up: Billie joe (band member in the middle) obviously stands out as he is seen to be infront of the other two band members. This is because he is the leader of the band and due to this is the most famous out of the three. He also stands out due to his big jet black hair, white skin and dark make-up round his eyes. This style is usually associated with a person into hardcore rock music so Billie joe relates to the target audience. You can see that he has his hands pushed down on the top of his legs which gives an impression that he is leaning forwards. He seems closer than the other two members because of this and also his face is larger. This attracts the audience as this creates a more intimate feeling. Billie joe has a very plain expression which creates a mysterious mood and he actually looks quite attractive when doing this. He is definitely more attractive than the other two band members but they are 'legends' so the target audience is more interested in their music than their appearance. The band member on the left has a funny, sarcastic expression which shows the humour of the band and a very laid back attitude. The band member on the right has a very serious expression with his arms folded creating a powerful impression of the band. Having a mid shot of the band enables us to see that they're all in black and leather which again is related to the genre rock and the target audience. Even though they are wearing similar things they all have unique features which makes them stand out. Rock is known for uniqueness which means it is unlikely for all memebers of a rock band to have the same look. Overall, the band gives an impression of a young, cool, laid back style which a lot of the teenage fans will look up to.
How are words used on the cover? There is only text about greenday on the cover so you cannot tell who or what else is going to be included in the magazine, However, greenday are popular enough for the audience to buy the magazine solely for them without knowing who else is in it. There is not a lot of text used on the front cover as the main image dominates the cover. The longest line being 'How three punks took over the planet!' explains that there story and journey is going to be explained inside. The words are in capitals which make it stand out and specifically three punks as it's in bold. Underneath that are short but straight to point statements talking about stories, interviews and photographs, all emphasised with exclamation marks. Using exciting words makes the statement more powerful and interesting. For example stories would be quite boring by it self but by saying 'Untold stories!' makes it so much more attractive. This is the same for using words such as classic and exclusive. Kerrnag has used a very clever technique by writing Greenday's well known songs behind the image in a hand written style. The target audience will immediately recognise they are their songs and again it emphasises them as 'legends' due to the amount of their well known legendary songs. There are several plugs on the page which stand out and attract the audience mainly because the text is on vibrant colours. This magazine would definitely stand out on a shelf due to the large text, large image and clash of harsh and vibrant colours.
Language: The strapline at the bottom expresses how you can 'win a greenday platinum disc!' which is a persuasive way of attracting readers. Greenday fans would ovviously want to win this so it is making their purchase even more worthwhile, they are getting more for thier money. The audience will clearly be able to see this as it is in capitals and the white text stands out on the bright red background. The language is blunt and bold so gets to the point clearly. The words used are in an everyday style of language which doesn't make the magazine seem intimadating and the target audience can relate to it. There is not a lot of words used but in fact they don't need to use a lot of words because the target audience isn't interested in them. They are entirely focused on the band itself and their music. It would be pointless using a lot of words because it wouldn't attract the target audience.
Overall impression: Kerrang has a very specific audience of hardcore rock lovers so they make it clear on this front cover that any other type of music fans would not be very interested in this magazine. I think this magazine front cover is great and will certainly attract a lot of readers mainly due to Greenday. The legends themselves give a good indication of what is going to be included in this special legends edition. They are a perfect band to attract readers for this special edition. The front cover gives off a very loud and powerful impression much like the genre rock itself. The clash of colours and amount of different things happening on the page actually works and would definitely stand out on a shelf. Overall this front cover creates a quirky, loud and unique impression that addresses a young and cool audience that are passionate about rock.
No comments:
Post a Comment